书名：新编国际商务英语系列教材：新编商务英语综合教程.第2册pdf/doc/txt格式电子书下载

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作者：张立玉编

出版社：清华大学出版社, 北京交通大学出版社

出版时间：2012-12-01

书籍编号：30138236

ISBN：9787512112476

正文语种：英文

字数：66741

版次：1

所属分类：外语学习-实用英语

版权信息

书名：新编国际商务英语系列教材：新编商务英语综合教程（第2册）

作者：张立玉

出版社：清华大学出版社，北京交通大学出版社

出版时间：2012-12-01

ISBN：9787512112476

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前言

经济全球化的持续发展带来了国际间日益频繁的商务交流，而近年来我国的国际经济地位不断提升，更是极大地带动了市场对复合型商务人才的需求，各类高等院校纷纷开设商务英语专业或商务英语课程，培养适应21世纪商务活动的复合型商务人才，以满足市场需求。本书针对没有商务经验的在校学生，通过巧妙编排，从职业定位起步，帮助学生了解有关行业、公司及其各部门的基本商务概念，勾画出步入国际商务的大概轮廓，然后以求职为目标，选取具有商务英语教育背景的学生可能进入的某些部门和岗位，整合出工作内容和要求，通过大量商务信息的输入及实践能力训练的编排，培养学生的职业意识、国际商务沟通能力及商务实践技能。本书编者长期进行多层次的商务英语教学和剑桥商务英语等级考试辅导，并均有一定的国际商务实践工作经验。在本书的编写过程中，编者针对学生的特点和信息化时代商务的特点，强化学生的职业意识和英语实践应用能力，有意识地弱化有关英语语法的内容和训练。

本书共12个单元，内容主要包括公司管理、市场营销、国际贸易、商务陈述与宣讲、商务谈判、财务管理、电子商务、商务会议、商务访问与旅行、商务宴请、商务文化和商务问题处理。

每一单元由课堂导引（Getting-in）、三个主要模块（Module）、注释（Notes）和课后反馈（Reflection）组成。课堂导引（Getting-in）部分在编排时采用浅显易懂或生动有趣的材料帮助学生迅速建立起相关的商务概念；三个主要模块（Module）为每一单元的核心内容部分，根据不同的主题提供大量的相关材料，以供课堂学习、讲解和讨论，并配有丰富的商务知识练习及商务实践活动，着重训练学生听、说、读、写、译五种基本的国际商务沟通能力和商务实践技巧；注释（Notes）侧重于对相关词汇提供商务语境下的灵活理解；课后反馈（Reflection）帮助学生掌握自主学习的概念和方法。

本书的学时建议为60~70课时，教学中应多利用书中的案例鼓励学生讨论，完成形式多样的工作任务，同时应鼓励不同的想法和观点。此外，编者还建议在教学中结合实际，将实际工作和生活中的材料结合使用，这样将会有更好的效果。

本书在编写过程中参考了国内外大量的有关书籍和资料，在此向有关作者和提供资料的公司表示衷心的感谢。由于编者在本书的编写过程中做了一些求新的探索，故难免有不足之处，希望广大读者批评指正。

编者

2012年12月

Unit 1 Management

Focus

• Time Management

• Stress Management

• Human Resources Management

• Leadership and Management Styles

? Getting-in

1. Discussion.

An effective executive is indispensable to the growth of corporation. Can you name some famous entrepreneurs that you have known or heard about?

2. Identify effective managerial qualifies by generating as many characteristics as possible and share these with your classmates.

The following are some qualities. What do you think are desirable qualities for a manager? Tick them out and then rank them in order of importance.

• Ability to get on well with colleagues　(　)

• Having a good personal image　(　)

• Technical knowledge　(　)

• Experience of management in different industrial sectors　(　)

• Ability to make people laugh　(　)

• Willingness to work up to 60 hours a week　(　)

• Having the ability to make difficult decisions under pressure　(　)

• Concern for the well-being of every employee, from the top to the bottom of an organization　(　)

• Ability to understand the detail of company activities　(　)

• Adaptability, such as coping with change, adjusting to new assignments, switching strategies rapidly, revising plans　(　)

• Ability to plan and understand corporate objectives　(　)

• Knowledge of the world　(　)

• Highly educated and cultured individual with wide range of personal interests　(　)

• Commitment to making money　(　)

• Stable health and psychological make-up　(　)

• Supportive family　(　)

• Ability to motivate　(　)

• Ability to delegate　(　)

• Being a good talker　(　)

• Being a good listener　(　)

• Being able to go home and forget about work problems 　(　)

Module 1 Time Management and Stress Management

1.1 Vocabulary

Fill in the following paragraph with words given below.

perfectionism　organizers　priority　quality　plan　calendar　distractions

Everyone complains that they never have enough time. Lots of employees do my time management courses, to learn how to organize their time. Here are some ideas.

• Use a diary (BrE) or __________________ (AmE) to plan your day and week. Personal __________ (small pocket-size computers) are good for this.

• Plan your day in advance. Make a realistic __________________ (not just a list) of the things you have to do in order of importance: prioritize them. Work on things that have the highest __________________ first.

• Avoid interruptions and __________, which stop you doing what you had planned.

• Do jobs to a realistic level of quality in the time available, and to a level that is really necessary. Don’t aim for __________________ when there is no need for it. Try to balance time, cost and __________.

1.2 Reading

Read the following passage about time management and do the exercise.

Successful Time Management

A

The secret of avoiding work pressure is thinking ahead. Every day you need to review your progress towards objectives and decide how you can best use the time available to make further progress. You may find this is best done at the start of your working day but some people prefer to have a planning session just before they finish. Whichever you select — and you may need to experiment to find what suits you best — find some way of fitting the activity into your schedule. Never say, “I don’t have time to plan today.”

B

Managers at all levels occasionally find they have taken on more than they can cope with. This is not a crime, but you must examine the reasons for such a situation and then plan a course of action. Until the problem is resolved, most of your time and energy will go into worrying about the situation and you will feel unmotivated. Think too about how to prevent it happening again. This may require you to be firm and avoid agreeing to more than is realistic.

C

If a review of your working practices shows that you are too much of a perfectionist, do something about this. Modern definitions of quality refer to “fitness for purpose”. If you bear this in mind,

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