书名：高等学校国际经济与贸易专业规划教材：国际贸易英语函电pdf/doc/txt格式电子书下载

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作者：董晓波,董晓波编

出版社：清华大学出版社, 北京交通大学出版社

出版时间：2010-08-01

书籍编号：30135302

ISBN：9787512102583

正文语种：中英对照

字数：100136

版次：

所属分类：外语学习-大学/研究生英语

版权信息

书名：高等学校国际经济与贸易专业规划教材：国际贸易英语函电（仅适用PC阅读）

作者：董晓波

ISBN：9787512102583

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Introduction

Business today is requiring more and more written communication. Any important transaction must be reported on paper. The written word stands as a permanent record. Nowadays, even oral agreements made in person or by phone are usually confirmed in writing to avoid mistakes and misunderstandings. In business, paperwork is especially overwhelming. Letters are used to handle routine matters, to establish credit, to adjust complaints, etc. A letter is often the evidence of an arrangement or a contract, therefore it must be written with care.

In the business world, writing means communicating with different people, including top managers, customers, shareholders, workers, clerks, etc. So when writing a letter, we must direct our messages according to the interest and benefits of the readers. We must stand in the readers\' position, and write the letter for them.

A business letter, by definition, is a letter written in formal language, usually used when writing from one business organization to another, or for correspondence between such organizations and their customers, clients and other external parties.

Good learning of writing various parts of English business letters is very important. Only after mastering the correct writing can you strengthen the good impression your corporation gives to the outside world and increase its prestige. It is also beneficial to raise the position and the trust of your corporation in the international field and in the business circle.

Writing Strategy

商务信函应包含的内容

1. Letterhead

A letterhead is the heading at the top of a sheet of letter paper. It usually consists of a name and an address, and a logo or corporate design, and sometimes a background. Letterhead may also refer to a piece of letter paper imprinted with such a heading.

2. Date

It includes the accurate year, month and day.

3. Inside address

The inside address should include the receiver\'s name and title, company name, street address, city, state (province), post-code, and country (if necessary). They are typed at the upper left-hand margin of the sheet, starting two to three lines below the last line of the letterhead.

4. Salutation

Salutation is placed two lines below the inside address. The salutation is “Gentlemen” if the letter is addressed to an organization. In business correspondence, the most commonly used salutation forms are:

Dear Sirs, (British Style)

Gentlemen: (American Style)

Dear Sir,

Dear Madam,

Dear Mr. Brown,

Whether married or unmarried, a woman is always addressed as “Dear Madam”, never as “Dear Miss”. The Americans prefer to use “Gentlemen” while the British use “Dear Sirs”. Even when the firm\'s name is the name of a single individual, the salutation of plural form is preferred.

In writing to a firm consisting of both men and women, or even to a firm consisting of women alone, the salutation of “Gentlemen” is preferably used.

The salutation of “Dear Sirs” is followed by a comma and “Gentlemen” is followed by a colon.

5. Body of the letter

This part is the most important one in business correspondence. The body of the letter generally consists of four essential parts.

1) Opening(or Introduction)

The opening is actually the background of this letter. It indicates the referring letter，contract or letter of credit to which response will be made.

2) Details

The details refer to the enquires, problems, requirements, etc. which will be put forth by the letter. Some relative details will be illustrated in this part.

3) Response (or Action)

In this part the expected response or possible decision will be expressed here.

4) Close

In this part a short close must be made politely. Attention must be paid to the keeping of friendly relations between the letter writer and the letter receiver. Business development should not be hindered by a discourteous letter close.

In writing the body of the letter you must always ask yourself about the purpose of writing this letter. You must always consider the best ways of accomplishing your hope and conveying your ideas to your correspondent. Try your best to streamline your letter and use short sentences and short paragraphs for giving your correspondent a brief letter to read fast. Start a new paragraph for each point you wish to stress and make your letter to be read easily and clearly and as well inspire the action or response you desire.

6. Complimentary close

It is the courtesy expression used when ending the letter.

Complimentary close is used to provide the letter with a courteous ending. The correct position for complimentary close is two lines below the body of the letter to the right side of the page, in line with the date block at the top.

In business correspondence, “Yours truly” is the style used most frequently. Here are some more styles which can be used：Yours sincerely, Sincerely yours, Yours faithfully, Faithfully yours.

If continuation sheets are needed, plain paper of the same q

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