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商务英语会话教程pdf/doc/txt格式电子书下载

书名:商务英语会话教程pdf/doc/txt格式电子书下载

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作者:贝可钧编

出版社:清华大学出版社, 北京交通大学出版社

出版时间:2011-06-01

书籍编号:30096557

ISBN:9787512105997

正文语种:英文

字数:230000

版次:1

所属分类:外语学习-大学/研究生英语

全书内容:

商务英语会话教程pdf/doc/txt格式电子书下载








前言


本书以教育部关于高职高专院校英语专业教学大纲所规定的复合型涉外人才的培养为依据,目标是让学生在商务环境中学习语言,并通过语言运用来提高商务知识与技能,使学生掌握商务基础知识,具有较强的运用商务英语的能力。教材创新是课程改革的关键。本书在编写上以“语境理论”和“专门用途英语教学理论”等高等职业教育教学理论的最新研究成果为依据。在教学目标、内容、手段的设计上充分体现以学生为中心、以交际能力培养为目标的教育思想和理念,并在总结多年商务英语教学实践经验的基础上,斟酌素材,精心编撰。教材体系完整、内容丰富、题材广泛、语言规范、形式多样、体例严谨,以期使我国高等职业教育商务英语口语课程的教学建设有所突破。


本书具有以下特色。


一、针对性


内容的选择和练习的设计充分体现高职英语教学学习者的特点和实际水平,并充分考虑了中国商务文化环境和商务活动的特点。


二、实用性


各单元的主题选择上力求将英语语言与商务知识相结合,在训练学生应用能力的同时促使学生掌握相关的商务知识,使英语语言知识的应用和商务知识融为一体,极大提高学生的英语学习效率和职业竞争能力。


三、多样性


本书精心设计了形式各异的练习,围绕对话主题或交际功能设计,主要有引导式对话、双人会话、角色表演、小组讨论、辩论、调查问卷等。


四、内容丰富性


本书涉及商务交际活动的各个环节,同时还包括语言、文化和商务方面的知识。


全书共分为十个单元,每个单元围绕一个商务主题展开,内容设计方面涵盖与该主题相关的必备的商务知识。每个单元由七部分组成:第一部分为问题导入,设计一些简单的问题让学生轻松开口;第二部分为示范性对话,依据商务活动的基本流程编写,场景真实,语言生动规范;第三部分提炼出了与本单元商务内容相关的常用表达方式,供学生操练和查阅;第四部分设计了形式多样、轻松活泼的口语练习;第五部分提出与该主题密切相关的若干争议性话题,鼓励学生结合自己的知识、经历和感受大胆开口;第六部分提供了本单元的词汇库;第七部分供学生自我总结并检验本单元的学习效果。


本书由浙江工商职业技术学院国际交流分院应用英语教学核心团队合力编著,是该校应用英语专业作为省特色专业建设的主要成果之一。本书由贝可钧担任主编,负责总体框架设计、确立编写思路、统稿及Unit 1Unit 7的编写;由曹淑萍与翁晓梅担任副主编,曹淑萍负责Unit 3Unit 5Unit 10的编写;翁晓梅负责Unit 2Unit 4Unit 8的编写;岳红利负责Unit 6Unit 9的编写。本书编写过程中也得到了美籍语言专家Rozi女士的宝贵意见和建议。在此向对于本书编写给予大力支持和关注的专家和老师一并表示感谢。由于编著水平有限,书中错误和不足之处在所难免,敬请专家和广大读者批评指正。


 


 


20115

Unit 1  Establishing Business Relationship

Part I Warm-up


Questions for Thinking


Q1: What\'s your understanding of establishing business relationship?


Q2: What is the process of establishing business relationship for both buyers and sellers?


Q3: What do you think are the most important elements for successful relationship with customers?


Discussion


Directions:Please discuss about the above questions in your group, and sum up your discussion results in the following table.


summarya


summaryb


Background Information


Establishing business relationship is the very initial but rather crucial step in foreign trade. It often takes place between two parties not knowing each other at all or not very well therefore both parties will be very polite and courteous to each other. To facilitate your qualification for the task in oral English, you need to know and understand some related background information as follows:


1. Channels for setting up business relationship


There are several prerequisites that exporters have to satisfy before they actually sell commodities abroad, among which the establishment of business relations with potential customers deserves special attention. Generally, exporters can obtain information about prospective customers overseas through the following channels:


1 Banks in the buyer\'s country


买方国家的银行


2 Chambers of commerce in foreign countries


外国商会


3 Consulates stationed abroad


外国商业会馆


4 Chinese Commercial Counselor\'s Office in foreign countries


中国驻国外商务参赞处


5 Various trade associations


各种同业公会


6 Trade directory


贸易名录


7 Newspaper and advertisement


报纸和广告


8 Attendance at all kinds of commodities fairs home and abroad


参加国内外各种商品展会


9 Mutual visits by trade groups and delegations


贸易团体和贸易代表之间的互访


10 Business houses of the same trade


同业商行


Having obtained the name and address of the prospective customers, the exporter may set out to send letters, circulars, catalogues, and price lists to the parties concerned. Such letters should tell the reader how his name is obtained and give him some details about the exporter\'s business, for example, the range of the goods handled and in what quantities.


Very often, it is the importer who initiates such an inquiry letter to the exporter to seek for information about the products he is interested in. In such a case, the letter should be answered promptly and explicitly to create goodwill and leave a good impression on the reader. If the inquiry is from a regular customer, a direct and polite reply, with an expression of thanks, is all that is necessary. But if you reply to an inquiry from a new source, you will naturally approach it more carefully. For example, you may add a favorable comment on the goods inquired about and draw attention to other products likely to be of interest.


2. Skills in credit inquiry


What is credit inquiry? In international business, credit inquiry is made by traders investigating into the financial position, credit, reputation, and business modes of other firms. Before a firm starts business with a new customer or company, it is the usual practice to make credit inquiry so as to obtain all the information possible about the firm one is going to enter into business relations with, to well protect oneself in case any disputes should arise, and to safeguard the interests of both parties involved. So credit inquiry is of utmost importance. It is vital to the future cooperation of the traders.


There are various ways of obtaining credit information, for instance, from banks, chambers of commerce, inquiry agencies, or business connections. The information obtained from a bank or a chamber of commerce is generally reliable and sometimes free of charge. However, a bank will not give information directly to an unknown inquirer unless the inquiry comes from

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